The lines are blurring between our personal and professional identities on social networks. This creates a challenge, as companies will naturally want to use and retain the professional content but also need to balance employee privacy concerns.
Social content is valuable because it is timely, relevant and fresh. And it is valuable to two groups, customers or prospects you are trying to reach as well as the search engines that control whether or not people find your site.
Social Marketer provides the first solution that allows employees to clearly distinguish personal from professional content. In addition, all professional content is aggregated and delivered in a search-engine friendly way to help increase the free traffic coming to your site.