Social Middleware

There are countless stories of companies realizing value by using social networks, from marketing, sales or customers service. Unfortunately for many companies, the use of social networking tools is still disconnected from the enterprise’s core people, processes and systems.

Companies need to harness these valuable open tools for existing corporate goals and initiatives. Bridging this gap allows companies to enhance their processes and tools, integrating social networks into the core aspects of the business.

As the lines continue to blur between our personal and professional identities, it is more important than ever to create this connection and match customers’ expectations for how they want to communicate, through what medium and at what speed.